"HUES IN THE SUN" Designer Purvi Doshi launches S|R 2017

"HUES IN THE SUN" Designer Purvi Doshi launches S|R 2017 Mumbai, May 2017: Indian Contemporary Designer Purvi Doshi launches her summer | Resort collection named ‘Hues in The Sun’ which is purely eco-friendly and organic. The dazzling Bollywood actresses have got their own favourites when it comes to trust someone in terms of perfect fashionable choices. Celebrities like Sonam Kapoor, Kajol Devgan, Nandita Das, Vidya Balan, Sonakshi Sinha, Sonali Bendra, Radhika Apte, Sonal Chauhan, Swara Bhaskar, Rakul Preet Singh has adorned designs from "Purvi Doshi". Purvi Doshi's line this season is about divine colours bathed in the sunshine, radiate through the holder’s personality and beholders delight and silhouettes exclusively made in Khadi.

The soulful vintage inflorescences create a pleasing and balanced composition and the back-scattering mirror brings out the magic of the creation. The collection embodies the suns radiant energy through its natural colours. Long and flowy garments throw up a delight as it moves with the beautiful walk of the wearer. Sustainability at its root and khadi in its soul, each garment is made in India, with utmost care and love so as to enhance Mother Nature’s pride and glory. “Purvi Doshi” – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs moulded into beautiful nature friendly and eco fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans and helping then create better livelihood.

Purvi Doshi is available in Online Also Available at: www.purvidoshi.com

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